They don’t design, build or manage buildings, so why on earth should real estate brokers be green? To better market, lease and coordinate the sale of energy-efficient properties, say the Commercial Brokers Association and the Cascadia Green Building Council, which have launched an online Certified Green Broker education program designed for commercial real estate industry professionals.

“We’re excited,” says Tricia Deering, president and CEO of the Seattle-based CBA. “We do a lot of educational programs for brokers, but this feels like it is so much more important.”

The program arose from a simple query from a member looking for a “green broker,” Deering recalls. “We said, no we don’t, but I do know developers who building sustainable buildings,” Deering says. “We thought this was getting big enough and important enough to pursue.”

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