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Buxton, Experian Alliance Offers New Source of Data

Buxton says its new partnership with Experian can help commercial clients make better site decisions.

By Noreen Seebacher | Updated on March 13, 2009

Buxton is a Fort Worth-based company founded to provide businesses information about their customers. Just recently, it formed an alliance with Experian, best known to consumers as one of the big three credit reporting agencies, to provide enhanced analytical and marketing services. Charles Wetzel, president and chief operating officer for Buxton, says the partnership gives Buxton the ability to perform analysis in more than 26 countries. It also provides access to next generation household level segmentations and access to more than 75,000 customer lifestyle characteristics, he explained. GlobeSt.com asks Wetzel to explain how the partnership benefits CRE professionals, especially those involved in site selection for retailers and health care providers.

GlobeSt.com: How does the new agreement expand the availability of strategic location intelligence services to retailers, health care providers and your other clients?

Wetzel: The strategic alliance allows Buxton to leverage Experian’s industry-leading data and software for its analytical and marketing services. Experian’s international presence gives Buxton the ability to expand its services beyond the US. In addition, Buxton will have access to thousands of consumer lifestyle characteristics that will improve the accuracy of the analytics and solutions delivered to our clients.

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