Search
 

Technology May Help Generate Clients

Mercantile Commercial Capital uses social media, blogs and other technologies to promote commercial property financing.

By Noreen Seebacher | Updated on March 13, 2009

Christopher Hurn would rather have a conversation than a virtual connection. He spends more time on the Internet researching commercial property than socializing, and describes himself as only moderately technically proficient.

But that doesn’t keep the 36-year-old president and CEO of Mercantile Commercial Capital from using everything from social media releases to blogs, podcasts and videos to promote his niche business. And the strategy is apparently working.

“We’re very, very busy,” Hurn says. “But I’m not complaining. For us, that’s a positive.” Altamonte Springs, FL-based MCC specializes in providing small to mid-sized businesses with 90% loan-to-cost owner-occupied commercial real estate financing. It focuses exclusively on the US Small Business Administration’s 504 Loan Program, established to provide growing businesses long-term, fixed-rate financing for major fixed assets.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.