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Atlantic Station Offers Renters Incentives

ATLANTA-The mixed-use development gives discounts and other perks to attract new residents.

By Carl Cronan | Updated on April 03, 2009

ATLANTA-Now that renting a home seems preferable to buying, the owners of Atlantic Station’s five apartment complexes are offering various inticements to convince local residents to move there. Locally based Lane Co. is including special discounts and other perks in its latest marketing strategy for the Midtown mixed-use project.

“This just sweetens the pot a little more,” says Linda Kersey, Lane’s senior regional manager. Offers include twice-a-month sessions with a personal trainer, 50% discounts on pet grooming and car detailing, and free access to special events with gourmet appetizers and drink specials.

Amenities already in place to Atlantic Station apartment dwellers include free shuttle service to nearby stores and restaurants, access to “zip” cars, swimming pools, private green spaces and business centers. Flexible leasing plans are available and annual rent breaks are also being offered to some new tenants.

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