Real Estate Forum, is bringing one of its regional publications, Real Estate Southern California, to a national audience. The real estate group also produces Real Estate New York, Real Estate New Jersey and Real Estate Florida magazines as well as the RealShare Conference Series.

[IMGCAP(2)]The strategy also entails a broader market coverage than before, over more diverse platforms. To oversee that broadened, multi-tier approach, Natalie Dolce, formerly West Coast bureau chief for GlobeSt.com, rises to the position of editor of the West Coast region. She will report directly to editorial director John Salustri and work hand-in-hand with regional publisher Daniel Ceniceros on the new initiatives. Don Jergler, formerly editor of RESoCal, has moved on to other endeavors.

"It's a changing market," says group vice president Michael G. Desiato, "not only economically, but in terms of publishing and new directions in reader demand. The major firms--our primary reader base--long ago cast their nets over the national and international map. The globalization of business and finance and events taking place on Wall Street, in Washington, DC and across all international borders have dramatically revolutionized the real estate industry. Whether you're in Los Angeles, New York or New Jersey, your focus today is probably as much national as it is local."

Incorporating RESoCal in Real Estate Forum provides a number of benefits, Desiato explains. "The move will provide our national readership base with in-depth analysis of the Southern California commercial real estate market," he says. "Simultaneously, it provides our California advertisers with a national platform. The combination also more clearly aligns Real Estate Southern California with Real Estate Forum, our flagship print publication."