Real Estate Forum, is bringing one of its regional publications, Real Estate Southern California, to a national audience. The real estate group also produces Real Estate New York, Real Estate New Jersey and Real Estate Florida magazines as well as the RealShare Conference Series.

Dolce

RESoCal

"It's a changing market," says group vice president Michael G. Desiato, "not only economically, but in terms of publishing and new directions in reader demand. The major firms--our primary reader base--long ago cast their nets over the national and international map. The globalization of business and finance and events taking place on Wall Street, in Washington, DC and across all international borders have dramatically revolutionized the real estate industry. Whether you're in Los Angeles, New York or New Jersey, your focus today is probably as much national as it is local."

Incorporating RESoCal in Real Estate Forum provides a number of benefits, Desiato explains. "The move will provide our national readership base with in-depth analysis of the Southern California commercial real estate market," he says. "Simultaneously, it provides our California advertisers with a national platform. The combination also more clearly aligns Real Estate Southern California with Real Estate Forum, our flagship print publication."

The move also clears the way for further advancements in the real estate group's online and digital plans, announcements of which will be made in future weeks. "Increasingly, our readers are embracing digital content," Desiato says. "This platform positions us squarely to fill that growing need."