Real Estate SoCal Magazine Goes for National Reach

[IMGCAP(1)]LOS ANGELES-In a major step forward in its repositioning strategy, Incisive Media’s real estate group, which publishes GlobeSt.com and Real Estate Forum, is bringing one of its regional publications, Real Estate Southern California, to a national audience. The real estate group also produces Real Estate New York, Real Estate New Jersey and Real Estate Florida magazines as well as the RealShare Conference Series.

[IMGCAP(2)]The strategy also entails a broader market coverage than before, over more diverse platforms. To oversee that broadened, multi-tier approach, Natalie Dolce, formerly West Coast bureau chief for GlobeSt.com, rises to the position of editor of the West Coast region. She will report directly to editorial director John Salustri and work hand-in-hand with regional publisher Daniel Ceniceros on the new initiatives. Don Jergler, formerly editor of RESoCal, has moved on to other endeavors.

“It’s a changing market,” says group vice president Michael G. Desiato, “not only economically, but in terms of publishing and new directions in reader demand. The major firms–our primary reader base–long ago cast their nets over the national and international map. The globalization of business and finance and events taking place on Wall Street, in Washington, DC and across all international borders have dramatically revolutionized the real estate industry. Whether you’re in Los Angeles, New York or New Jersey, your focus today is probably as much national as it is local.”