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Charlotte Russe Looks to New Avenues

SAN DIEGO-The company will develop a new prototype to locate in A malls and is developing an outlet strategy.

By Debra Hazel | Updated on April 17, 2009

SAN DIEGO-Charlotte Russe Holding will be shrinking its store prototype, looking at A mall locations and redoing its outlet business, executives said at the company’s second-quarter conference call.

The company will open a total of 20 new stores for the year, with 11 to open in the second half. But growth will come in its new, 5,500-square-foot prototype (vs. its current 7,200-square-foot store), which should allow it to join better centers, said John D. Goodman, chief executive officer.

“We plan to add A malls where historically would not have been because of our store size,” he said. Currently, just 15% of the company’s 496 stores are in A malls.

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