It's a way to increase visibility, build customer relationships and increase the likelihood of completing a lead or deal. And for Arora, it's a marketing technique with significant potential for just about anyone--including commercial real estate developers, multi-family operators and leading retailer.
Arora just resigned his position as head of business development at Sunnyvale, CA-based Yahoo! Real Estate, a leading real estate search site, to launch San Francisco-based ReTargeter, a site that promises to bring back your website visitors. GlobeSt.com asked Arora about his new venture, retargeting and the implications of behavioral marketing for commercial real estate professionals.
GlobeSt.com: How would you explain ReTargeter.com?
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
