GlobeSt.com: You call the ReTargeter network "the first and largest self service behavioral targeting network." What do you mean by that? What makes it unique?

Arora: We have partnered with a few large advertising technology players and thousands of publishers, which is why we consider ourselves a "network." We are "self-serve" in the sense that once you reach out to us, in about three simple steps, your ads are up and running across the web. Finally, we are a "behavioral targeting" network because we only show ads to your website's visitors. Our uniqueness comes from the ease with which you can set up this solution for your site and the power of our network.

GlobeSt.com: What's the technology behind the site? Who developed it?

Arora: This technology is a creative amalgamation of several pre-existing technology platforms with some custom work. It was developed by one of the investors/advisors to the company and me.

GlobeSt.com: You say some of the best online marketers, including Netflix, E-trade, Vonage, Verizon, Sprint--even the Obama campaign--have used retargeting. Who else uses it? And, more importantly, who has potential to benefit from it?

Arora: We have recently signed a non-profit organization looking to maximize donations, a rock band looking to sell more albums and a large B2B company, which is targeting high value marketing executives. Any company, organization, politician or musician can use this solution. For example, let's take a commercial real estate professional that plans to market a multi-unit property online. This technology allows the professional to optimize all the effort and money spent getting people to his/her website by making sure those users come back and continue to be engaged with the property after they leave the site. As the old marketing adage says, "a potential client has to see your brand/ad seven times before they buy." We help with times two through seven.

GlobeSt.com: What's it cost to use ReTargeter? What's the potential return on investment?

Arora: For $500 a month, your ads are shown across the web. We work diligently to optimize your ads across the web during the month. So far, the ROI for our clients has always been positive and it is especially strong in high value markets where users are making large purchases--e.g. commercial real estate. Bringing the high value clients/customers back to your site and ensuring that they remember your brand is incredibly powerful.

GlobeSt.com: Are there any specific strategies to make retargeting successful, generally speaking? Do you have to provide a new, better offer to prospects than they've already seen on your site to persuade them to return?

Arora: Actually, just having well made creatives--banner ads--is the key to success. People will react to banner ads that have a clear call to action and are professional looking. For a series of tips on how to create powerful display ads, check out our posts on www.twitter.com/ReTargeter. There are some great tips and tricks there.