It's a way to increase visibility, build customer relationships and increase the likelihood of completing a lead or deal. And for Arora, it's a marketing technique with significant potential for just about anyone--including commercial real estate developers, multi-family operators and leading retailer.
Arora just resigned his position as head of business development at Sunnyvale, CA-based Yahoo! Real Estate, a leading real estate search site, to launch San Francisco-based ReTargeter, a site that promises to bring back your website visitors. GlobeSt.com asked Arora about his new venture, retargeting and the implications of behavioral marketing for commercial real estate professionals.
GlobeSt.com: How would you explain ReTargeter.com?
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