HOBOKEN, NJ-Well known for brokering residential real estate in New York City, Halstead Property has opened a branch here. The office will market properties in the cities of Hudson, Essex and Bergen counties.

The new office will be led by Eugene Cordano, who was recently promoted to director of sales for Metro New Jersey. “For years we were referring business out to New Jersey,” he tells GlobeSt.com. “We had done some development work in the state and saw that there was growth there that we could potentially capitalize on.”

When space became available at 79 Hudson St. here, the firm decided to take the plunge into the area, even though Cordano admits market conditions are less than ideal. “So while it wasn’t the best time for the marketplace,” he says, “it was a great time for us to open because it gives us the opportunity to recruit those topnotch brokers who, in a busy market, would not be interested in jumping ship to a new shop.”

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