Could Kmarts Become Drive-Thru Warehouses?

Sears Holdings Chairman Edward Lampert revealed a plan at the company’s annual meeting that would convert Kmart stores into warehouses where consumers would order products online and then pick them up at the facility. Called MyGofer, the first pilot store has opened in Joliet, IL, where shoppers can even get their items at a drive-thru.Lampert didn’t give a timeline for rolling out more MyGofer’s across the portfolio. “But if it works, it could give Lampert a way to convert a lot of high-cost stores into low-cost warehouses that still generate a good deal of revenue,” a Chicago Tribune article says. MyGofer already has a beta website, and it looks like you could buy pretty much anything there. It seems to us like it’s a huge Amazon.com-type of concept where you would physically pick up items instead of having them shipped, though shipping is an option as well.So is this a revolutionary new idea? Or will an online and brick and mortar combo not fly with consumers?