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Easter, Favorable Weather Help April Sales

NEW YORK CITY-But the sales landscape was dominated again by discounters, while other sectors saw significant declines as a whole.

By Debra Hazel | Updated on May 08, 2009

NEW YORK CITY-The Easter shift and warmer weather helped boost retail sales, with comparable-store sales rising 0.7% from April 2008, according to the International Council of Shopping Centers Chain Store Sales Index. But the industry shouldn’t break out the champagne just yet.

The Easter shift into April this year positively affected the industry by three percentage points over last year, as some companies reported much stronger sales than expected. However, the combined March-April period declined 1.4%, and without Wal-Mart’s 4% increase, the index would have reported a 2.7% drop.

“Either way, the April performance continued to be sluggish with some individualretailer bright spots,” wrote ICSC vice president, chief economist and director of research Michael P. Niemira.

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