GLASSBORO, NJ-The downtown retail district here is undergoing a major $300-million makeover, which hopes to attract as many as 125 new retail stores and inject around $225 million annually into the local economy. Rowan Boulevard is the heart of Glassboro’s downtown revitalization project, which will form a 26-acre, 100-foot wide corridor and feature broad tree-lined sidewalks, stores, restaurants, mixed-use buildings, a new student housing campus, a hotel-conference center, pedestrian plazas and a town square.

Construction of the new student housing is already underway at one end of the boulevard, with plans for its completion before the fall 2009 semester. Building of the roadway began in March, and several key commercial buildings will begin going up over the next few months, including the hotel/conference center by year’s end.

While Rowan Boulevard itself contains 26 acres, the entire revitalization project will encompass 81 acres and several neighborhoods bordering Glassboro’s downtown. Overall, the project is expected to generate $1.2 million in new annual property taxes and create more than 700 new permanent jobs.

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