Rosenberg spent more than seven years as the head of the capital markets unit at Meridian Capital Group. Prior to that, he worked at Bear Stearns and Deloitte & Touche. Katz was with Meridian for 15 years and led its New Jersey office. Both are managing partners of the new firm.

"We feel that the commercial mortgage brokerage business is changing along with the commercial real estate market," Katz tells GlobeSt.com. "We see a real opportunity in this environment to open a firm like ours that could serve a very crucial roll to people looking to borrow money and who now--more than ever--need a highly qualified intermediary. While things are generally slow in the market, we do think that the need for people like ourselves is very important."

Katz says the firm is currently working a number of assignments, but could not disclose any details. The company advises owners and developers of all types of commercial real estate, ranging from multifamily, office, retail, hotel, mixed-use, healthcare, industrial and self-storage properties. All financing options, including debt and equity funding; mezzanine, construction and bridge loans; and loan acquisitions, will be considered.

"Our goal is to service our clients in whatever capacity they need us for, anywhere along the capital stack," Katz says. "Our main focus is on placing debt because that's what we've done for a long time, but we are working on three equity transactions right now. We are also representing a client in the sale of some debt."

Katz says the firm's capital sources are primarily balance sheet lenders, such as life insurance companies and local regional banks in the New York, New Jersey and Pennsylvania area. The firm plans to hire 10 to 20 real estate professionals, including experienced originators and brokers, over the next year.

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