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Abercrombie Starts Strategic Review of Ruehl

NEW ALBANY, OH-The retailer is also looking overseas and to its Gilly Hicks chain for significant store growth.

By Debra Hazel | Updated on May 15, 2009

NEW ALBANY, OH-With a strategic review under way for its once highly touted Ruehl division, Abercrombie & Fitch Co.’s future lies overseas and in the growing Gilly Hicks chain, executives said at the company’s first-quarter conference call.

All options are on the table for Ruehl, which has about 30 stores across the country, noted Jonathan E. Ramsden, executive vice president and CFO, and no decision has yet been made. But international expansion will dominate, said Mike Jeffries, chief executive officer and chairman.

“Our future is tied to international expansion,” Jeffries said. “Clearly there is an appetite for our level of quality and store experience on an international level.”

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