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Technology Plays Big Role in Travel, Hospitality Industries

Technology and the innovations it creates 'is at the very heart of the travel industry,' a new study concludes.

By Noreen Seebacher | Updated on May 15, 2009

A new report from a leading travel industry research firm describes technology as a leading driver of change in the travel, tourism and hospitality sectors. Technology and the innovations it creates “is at the very heart of the travel industry,” according to Bob Offutt, senior technology analyst and editorial director at Sherman, CT-based PhoCusWright, and one of the factors that will help it recover from the financial crisis and ensuing recession.

PhoCusWright studies the ways travelers, suppliers and intermediaries connect for clients including major hotel chains, airlines, car rental firms and investors. It just released the 2009 edition of its annual Technology Trend Predictions, which identifies the trends likely to “reshape the way consumers search shop and buy travel.”

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