LAS VEGAS-Building retail stores in urban locations provides a unique set of challenges, but also high volumes and a motivated workforce, according to speakers at a session on urban market strength at ICSC’s RECon meeting, which concluded here today.

Gap’s entry into New York City in the late 1980s was a pioneering move by suburban mall retailers into urban downtowns, said Joseph C. French Jr., national director of retail of Sperry Van Ness, White Plains, NY. Once retailers saw the volumes–including a Pathmark supermarket in New York City’s Harlem neighborhood that grossed $1.75 million per week–the motivation was there.

“The top 50 urban markets [in the United States] have more potential than Russia, India and China combined,” said Carl Muller, vice president of real estate and design of Wal-Mart Inc., Bentonville, AR.

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