Steve Lefkovits, founder, president and CEO of Joshua Tree Consulting, told attendees at NAHB Multifamily's Pillars of the Industry Conference in San Diego in March that firms using revenue management programs such as Lease Rent Options from Rainmaker Group, M/PF YieldStar Price Optimizer from RealPage and Yardi Revenue Management can boost revenues by 2% to 4%.
Georgianna W. Oliver, founder and CEO of EverGreen Solutions, a national technology consulting firm serving the commercial and multifamily real estate industry, estimates about 3,000 apartment communities are already using revenue management software.
But there is growing interest in the technology, industry experts concur. Revenue management software analyzes a wide range of variables, including competitive influences and historical demand, current and historical lease activity, lease duration, move-in dates and other metrics.
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