The current climate of the real estate market unfortunately cannot be described in positive terms. As the national economy continues its downslide, with the Dow Jones down by more than 50%, more than 2.5 million jobs gone, and US households having lost roughly $10 trillion in net worth, these are unprecedented times.

The California market in particular is struggling, with an 11% unemployment rate and commercial real estate is being hit hard. Twelve months ago, the real estate industry had adopted an air of caution, but today that sentiment has shifted to despair and few real estate professionals were prepared for what has since transpired.

Today, many firms are being forced to lay off staff and put projects on hold. Even well capitalized firms cannot get access to bank credit needed to break ground on projects. Where then do real estate firms go from here, and what can firms do to be well positioned when this recession comes to an end? To get ready, it is essential that we take a very realistic view of what’s in store for the next 12 months and decide what to focus on to survive today and succeed when the market comes back.

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