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CampusBrands Launches Student Housing Franchise

Former hotel executive teams up with NYLO Hotels to create the first franchise brand for off-campus student housing.

By Maria Wood | Updated on June 25, 2009

ATLANTA—CampusBrands Inc. has launched the first franchise for student housing with the help of NYLO Hotels. CampusCentre, as its properties will be branded, are to be located off the campuses of colleges and universities.

The CEO of the locally based venture is Kevin Bradt, a 10-year lodging industry veteran who was formerly a brand executive with Choice Hotels International. While at Choice, he monitored what become of hotels that left its franchise system. “I noticed a trend where some hotels were being converted into student housing,” he says. “You could be in a university market where there are hotels running 40% to 50% occupancy. But in that same market, there could be 50% more demand than supply in student housing.”

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