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'Meet the Press,' Real Estate Style

NEW YORK CITY-Incisive Media's John Salustri and four other panelists told a National Realty Club audience how to work with media professionals.

By Cody Lyon | Updated on July 14, 2009

NEW YORK CITY-The editorial director of Incisive Media’s real estate group, John Salustri, joined four other real estate journalists at the National Realty Club’s “Meet the Real Estate Media” luncheon Monday at Manhattan’s Williams Club on East 39th Street. Real estate professionals listened to a panel discussion where Salustri and his fellow panelists offered insight to the pitches that grab their attention and often end up as stories on their respective publications and websites.

Moderating the event was David M. Grant, president of public relations firm LVM Group. As the capacity crowd finished plates of Mexican food, they heard the necessary particulars and nuances of stories sought by each publication’s real estate media gurus. All spoke to opportunities offered by online journalism, but also the challenges presented by being timely, while still accurate and fair.

After singing print’s praises, reporter Steve Cuozzo of the New York Post revealed that the newspaper would in fact be unveiling a new website that was being designed by the same team as the Wall Street Journal. Both publications are owned by Rupert Murdoch’s News Corp.

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