ATLANTA-In an effort to broaden its healthcare reach, Carter Real Estate has joined forces with Align Healthcare. The strategic alliance is geared to allowing both companies to market and execute planning and facility developments for healthcare institutions.
“We believe that health care real estate is always going to be in great demand and we wanted to be positioned to serve our clients in the marketplace more capably,” says Scott Taylor, president of the locally based Carter. Taylor tells GlobeSt.com the partnership, known as Carter-Align, is part of a strategic growth plan Carter has been working on for the past year. Part of that growth plan, he explains, involves a higher visibility in and penetration of the healthcare market.
But rather than growing the healthcare presence organically, Carter’s management opted to pair their company’s abilities with another. “We had conversations with several groups, but culturally and from a position of shared values and geographic coverage, the relationship between Carter and Align made the most sense,” Taylor says.