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Restaurants Face Traffic Plunge

Things apparently aren't improving in the restaurant world. Traffic at chain eateries fell by 2.6% in the second quarter, the largest decline in 28 years, according to research firm NPD Group. And all of this took place even as consumers spent more money. During the same period, average checks increased...

By Ian Ritter | Updated on July 22, 2009

Things apparently aren’t improving in the restaurant world. Traffic at chain eateries fell by 2.6% in the second quarter, the largest decline in 28 years, according to research firm NPD Group.And all of this took place even as consumers spent more money. During the same period, average checks increased 2%. The larger the overall ticket at chains, the bigger the decline. Traffic at midscale restaurants fell 6%, casual dining saw a 4% decline and fast food came on top, dipping 2%.This report names BJ’s Restaurants, California Pizza Kitchen, Cosi Inc., Famous Dave’s of America and Red Robin Gourmet Burgers as having especially larger traffic declines.

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