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State Consumer Confidence Rebounds

GAINESVILLE, FL-Rising home prices are encouraging, but unemployment is a problem.

By Carl Cronan | Updated on August 25, 2009

GAINESVILLE, FL-The state’s consumer confidence index rebounded to 70 in August based on rising housing prices and stock market gains, yet is still bogged down by high unemployment. Those are the findings from the latest Florida Consumer Attitude Survey by the University of Florida, based on 425 responses gathered in August.

While perceptions of personal finances have remained unchanged, those of US economic conditions over the next one to five years and personal finances in the coming year all rose sharply. The only component showing a lower score was whether now is a good time to buy big-ticket items.

“We are not out of this recession yet, particularly here in Florida, but things are not nearly as bad as they were a year ago,” says Chris McCarty, survey director for UF’s Bureau of Economic and Business Research. He notes that an increase in consumer confidence was expected this month after slight declines in June and July.

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