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T-Mobile Makes Big Retail Push

BELLEVUE, WA-The wireless provider plans to open 1,500 stores in two years on top of its 2,000 current units.

By Debra Hazel | Updated on September 14, 2009

BELLEVUE, WA-It may be delicious irony, but T-Mobile is growing a wireless communications business with a land-based strategy. The fourth-largest cellular phone carrier in the United States is engaged in a rapid expansion plan for its new T-Mobile limited [sic] stores, with plans for 1,500 new units in the next two years.

Not a franchise strategy, T-Mobile limited allows experienced entrepreneurs the opportunity to own and operate their own stores, while participating in a consolidating industry.

“When cellular first came out, it was crazy, very fragmented,” says Lesley Hawks, manager of T-Mobile’s partner acquisition. T-Mobile currently serves 31 million customers in the United States for an 11% market share. As the industry has matured, carriers realize the need for more presentation and education to the consumers.

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