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State Consumer Confidence Picks Up

GAINESVILLE, FL-The latest University of Florida index rises three points this month.

By Carl Cronan | Updated on September 29, 2009

GAINESVILLE, FL-The latest consumer confidence survey by the University of Florida shows a three-point gain in September following a four-point pickup in August. The new number of 74 is higher than surveyors anticipated.

“Florida consumers are buying into the argument that the worst of the recession is over and we have avoided a complete meltdown,” says Chris McCarty, survey director of the UF Bureau of Economic and Business Research. Signs of economic improvement include a leveling off of prices for single-family homes and low gasoline prices, though statewide unemployment remains above 10%, he says.

Perceptions of personal finances over the past year remained unchanged, while those for the next five years were higher. McCarty says there is also the perception that now is a good time to buy if you have the money.

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