"Change is good." That's what the head of an acquiring company once told me and other employees of a business he was taking over. For all the spin about mergers and acquisitions being good for companies--the majority do not pan out except for the bankers who engineer the deals and then later often come in to disassemble the conglomerations. In the case of my company, change didn't feel good and turned out to be bad. Indeed the business failed and had to be sold off in parts with many people losing jobs along the way.

But whether change is good or not, isn't so much the issue. Change is inevitable and often how well people and businesses cope with change determines how successful they can be.The need for change typically signals that our systems, businesses, and lifestyles need modification. The way we have been doing things can't be sustained without re-adapting. That's what's happening now in the U.S. and it's a struggle for all of us, especially when we have thought of ourselves as number one, impervious, the beacon of the world, etc., etc., etc., blah, blah, blah.

The U.S. economy and real estate businesses are dealing with a wellspring of change right now. Our high wage scale businesses are under relentless pressures from lower cost competitors overseas. The government and many consumers are overleveraged, and we must pay down our debt and spend less. The transaction-based economy of the past several decades has hit the wall without easy credit and all the middlemen, including brokers and lawyers, who made hefty incomes off lots of deals are on their backsides. We need to re-regulate the transaction markets to tamp down bad behaviors, which will limit future transaction volumes and broker/banker profitability. The investment industry will fight that change. Then there's healthcare and all the concern about transforming a system that everybody agrees doesn't work that well and is certainly economically unsustainable. But many people and businesses fear that any change could disadvantage them and oppose reforms. At the fringe, some folks worry about government takeover.

They see too much change and that's just too scary--they just want things to stay the same. But then they lose their jobs or their benefits shrink and they have those credit card bills to pay, and the IRS is just the enemy. Change is just plain bad. But it's happening whether we like it or not, and we can't stop it.

At my old company, most people I know re-invented themselves and found new pursuits--in many cases better jobs. They adapted and moved on. Change wasn't easy or preferable, but turned out okay, even better than okay. We all have to take that to heart.

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Jonathan D. Miller

A marketing communication strategist who turned to real estate analysis, Jonathan D. Miller is a foremost interpreter of 21st citistate futures – cities and suburbs alike – seen through the lens of lifestyles and market realities. For more than 20 years (1992-2013), Miller authored Emerging Trends in Real Estate, the leading commercial real estate industry outlook report, published annually by PricewaterhouseCoopers and the Urban Land Institute (ULI). He has lectures frequently on trends in real estate, including the future of America's major 24-hour urban centers and sprawling suburbs. He also has been author of ULI’s annual forecasts on infrastructure and its What’s Next? series of forecasts. On a weekly basis, he writes the Trendczar blog for GlobeStreet.com, the real estate news website. Outside his published forecasting work, Miller is a prominent communications/institutional investor-marketing strategist and partner in Miller Ryan LLC, helping corporate clients develop and execute branding and communications programs. He led the re-branding of GMAC Commercial Mortgage to Capmark Financial Group Inc. and he was part of the management team that helped build Equitable Real Estate Investment Management, Inc. (subsequently Lend Lease Real Estate Investments, Inc.) into the leading real estate advisor to pension funds and other real institutional investors. He joined the Equitable Life Assurance Society of the U.S. in 1981, moving to Equitable Real Estate in 1984 as head of Corporate/Marketing Communications. In the 1980's he managed relations for several of the country's most prominent real estate developments including New York's Trump Tower and the Equitable Center. Earlier in his career, Miller was a reporter for Gannett Newspapers. He is a member of the Citistates Group and a board member of NYC Outward Bound Schools and the Center for Employment Opportunities.