Experts: Going Green Equals Financial Survival

HOLLYWOOD-”When we talk about green, it’s not just about polar bears; it’s about people as well.” So said guest speaker Melissa Bradley-Burns, senior strategist of the Capital Access Program “Green for All.”

She spoke during a general session titled “Retail, Region and Return” at the International Council of Shopping Centers 2009 RetailGreen Conference & Trade Exposition on Sustainability, Energy and Environmental Design Friday morning.

Bradley-Burns began her session by noting that she is not an environmentalist, but is a venture capitalist. “There are opportunities of going green within the retail space that supports a financial return and the preservation of the environment,” she said.