7-Eleven is making and selling its own wine. The convenience-store mega chain is putting out a Chardonnay and a Cabernet Sauvignon under the label Yosemite Road that will retail at most stores for $3.99.The move comes after corporate realized that wines priced $5 and under are enjoying double-digit sales. We're guessing that 7-Eleven is trying to capitalize on Trader Joe's popular Two-Buck Chuck wine. The Chardonnay is described as "fresh and zesty with notes of apricot," while the Cab has "juicy plum overtones." Will you grab a bottle with your Big Gulp?ALSO: Check out Ian Ritter's BNET Retail blog about Big 5 Sporting Goods' recent success.

Continue Reading for Free

Register and gain access to:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.