Would You Buy 7-Eleven's House Wine?

By Ian Ritter | Updated on November 06, 2009

7-Eleven is making and selling its own wine. The convenience-store mega chain is putting out a Chardonnay and a Cabernet Sauvignon under the label Yosemite Road that will retail at most stores for $3.99.The move comes after corporate realized that wines priced $5 and under are enjoying double-digit sales. We’re guessing that 7-Eleven is trying to capitalize on Trader Joe’s popular Two-Buck Chuck wine. The Chardonnay is described as “fresh and zesty with notes of apricot,” while the Cab has “juicy plum overtones.” Will you grab a bottle with your Big Gulp?ALSO: Check out Ian Ritter’s BNET Retail blog about Big 5 Sporting Goods’ recent success.

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