NEW YORK CITY-Advertising agency Mother New York has tripled its existing space, taking the entire 36,246-square-foot building at 595 Eleventh Ave. for its new US headquarters in a 10-year deal. Terms were not disclosed.

In a release, executive director Alex Chudnoff at Cushman & Wakefield says the full-building lease represents “a unique branding opportunity for Mother. Taking possession of an entire building provides Mother with a unique platform to showcase art and creativity.” Separate C&W teams represented Mother and the ownership of 595 Eleventh.

C&W director Haley Klein, who represented the ad agency along with Chudnoff, says in the release that naming rights and other amenities proved “extremely attractive” to Mother. Josh Goldman, a senior director at C&W who represented building owner Erez Itzhaki along with senior director Mark Lauzon, says in the release that 595 Eleventh’s open floor plates and high ceiling heights afford the tenant “the flexibility to accommodate its needs.”

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