Marcus & Millichap's Peltz

Technological issues are at the forefront of many major industries, and commercial real estate is no different. But how does it measure up to others, and what are the challenges commercial real estate faces in this arena? Rick Peltz, chief information officer of Marcus & Millchap has his finger on the pulse of these issues. He recently spoke with GlobeSt.com about the special technology needs of brokers and other industry specialists and how they’re navigating the world of Facebook and iPhones.

GlobeSt.com: What are the tech needs unique to the industry?

Peltz: The first thing that comes to my mind is simplicity. I’ve worked 12 years with Marcus & Millichap, and commercial real estate brokers and investment specialists like solutions that deliver information to their fingertips effectively and efficiently. They want seamless applications.. Our brokers are commissioned, so they are out there making relationships and deals. They’re not first in line on any time of a training session. So we have to take that into consideration when we deliver solutions. They have to be intuitive, simple, effective and efficient.