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Active Adults Opt for Rental Units

VOORHEES, NJ-With a change in demographics, builders and developers alike need to change from the standard 'cookie-cutter' community to one that stands out and catches the buyer's eye.

By Alyson Grala | Updated on December 18, 2009

VOORHEES, NJ-Trends in active-adult lifestyle communities have changed dramatically over the years, especially when dealing with design, amenities and, due to the current economy, buying options. Years ago, communities had far fewer choices for incoming residents, as the housing options were standardized to tailor to adults during that period.

Today, however, there are hundreds of communities across the country that cater to the 50-plus housing market alone, say Bill Becker, president of the William E. Becker Organization, and Feinberg & Associates president Bill Feinberg. With a change in demographics, builders and developers alike need to change from the standard “cookie-cutter” community to one that stands out and catches the buyer’s eye. And as boomers are looking to sell the family nest, 50-and-over active lifestyle communities are pitching their properties and leisure lifestyle to attract these buyers, the duo note.

Since their inception, active lifestyle communities have changed the senior housing marketplace. “In the past, older adults often moved south to warmer climates, purchasing a condo near the beach,” say Becker and Feinberg. “These communities often had a pool and a clubhouse, but not much else in the way of amenities to support an active lifestyle.”

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