Content now runs the gamut from original blog posts and cartoons to viral videos. But it's accessible to dads with children of all ages. "We're encouraging people to spend time with their kids--no matter how old or young they are," says Benedetto.

More recently, DaddyOutpost.com has partnered with the Family Groove, an online magazine and regional resource guide for parents and parents-to-be, on cross-promotional opportunities. "We have also talked to some people from CaféMom.com, an online forum for mothers that brings in around 500,000 visitors per day, about an affiliate program," he says, adding that the site will also unveil some big-name bloggers in the near future.

Tritonic adds three new pieces of content to the site each day, which Benedetto says will be the case through the end of 2009. In early January, the site launched a Facebook-style social networking component that includes a profile option and an area where visitors can post pictures of their children. There's also a job board available, and Benedetto reveals that the site will incorporate a poker feature in the coming months.

Benedetto's inspiration was driven primarily by a lack of options. "Back in August of 2007, shortly after we found out Suzy was pregnant, I started doing research about pregnancy, being a dad and fatherhood," he reflects. "But I found very little useful information in any one place."

According to Benedetto, there are no less than 30 publications in the US on plumbing, but there are almost none that deal exclusively with fatherhood. "Dads make up around 18% of the planet, so we have a great market," he adds.

Benedetto also plans to host golf weekends or one-day seminars that focus on fatherhood, but don't look for him to quit his day job anytime soon. "I have a real estate company and have been in the field since the 1980s," he says. "But we are having a good time with this project."

Though he's hopeful the site will create a revenue stream, Benedetto is currently focused more on content creation and traffic. "In November, we had around 2,500 total viewers and we will probably hit 10,000 in January," he relates. The site also picked up its first paying advertiser, Florham Park, NJ-based IT company Fast-teks On-Site Computer Services. Also, 3% of the site's gross will go to nonprofits, including the Boys and Girls Club of New Jersey, along with several to-be-determined organizations.