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Avon Rings Bell on Third Avenue

NEW YORK CITY-The cosmetics company is taking 246,500 square feet at the William Kaufman Organization's 777 Third Ave. for its headquarters space.

By Paul Bubny | Updated on January 19, 2010

NEW YORK CITY-Avon Products has come calling at the William Kaufman Organization’s 777 Third Ave., signing a 15-year lease for 246,500 square feet of headquarters space. The cosmetics company plans to relocate from 1251 Ave. of the Americas in the first quarter of 2011, says a release from William Kaufman.

Published reports this past October said Avon and other prospective tenants were eyeing the 485,000 square feet of space vacated by anchor tenant Grey Global in its move to 200 Fifth Ave. Last March, Jones Lang LaSalle was hired by Kaufman to market the 777 Third space; the Avon deal for 10 floors accounts for slightly more than half of it.

Robert Kaufman, principal of William Kaufman, says in a release that the Avon deal at the family-owned office tower gets 2010 off to a great start. “Our leasing of this space in such close proximity to the time period from which the space became vacant is an unusual occurrence in the current economy, and a true testament to the quality of the building,” he says. It’s the biggest relocation in Manhattan since Gap Inc. announced it would move to 40 Worth St. late last summer.

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