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South Florida Hotels Anticipate Super Boost

MIAMI-The three-county area stands to benefit from 10 days of traffic for the Pro Bowl and Super Bowl.

By Carl Cronan | Updated on January 19, 2010

MIAMI-Hoteliers in South Florida are hoping to score bonus points this winter as they unlock their doors for guests attending this year’s Super Bowl. Not only is this the 10th time the region has hosted the pro football championship, but the state’s first-ever Pro Bowl will also be here a week earlier.

As many as 110,000 rooms in Miami-Dade, Broward and Palm Beach Counties are expected to be filled during the 10-day buildup to Super Bowl XLIV on Feb. 7, including the Jan. 31 Pro Bowl. It’s the first time the National Football League has held both its marquee events in the same stadium.

“For this year, it’s the perfect situation,” Bill Talbert, president and CEO of the Greater Miami Convention & Visitors Bureau, tells GlobeSt.com. “That will bring in more fans and more media earlier than it normally would.”

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