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Magic Region Lodging Suffers Worst Year

ORLANDO-Occupancy in area hotels fell to almost 60% last year, Smith Travel Research states.

By Orlando Sentinel | Updated on January 22, 2010

ORLANDO-The nation’s second-largest hotel market ended 2009 with possibly its worst year ever, with local occupancy falling to nearly 60%, according to the latest data by Hendersonville, TN-based Smith Travel Research. Average daily rate ended the year at $86.69, down 11% over the past year, while revenue per available room fell nearly 13% to $52.21.

Last year’s average occupancy, 60.7%, was the worst on record for the Orlando market since STR began tracking the local industry in 1987. Annual percentage declines in ADR and RevPAR were also the worst on record. The data excludes Walt Disney World hotels and resorts.

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