In a release, Trinity SVP Jason Pizer comments that Heartbeat is "part of a dynamic sector which is integral to the future health of the city's economy." The firm designs distinctive websites and brand assets, triggers viral media and constructs customer relationship management programs, the release states.
Among the other media tenants in the Hudson Square area are Viacom, Postworks New York, Epoch Films, Deluxe Entertainment Services, Splashlight Photographic and Digital Studios, New York magazine, CBS Radio East and WNYC Public Radio. At the 12-story, 329,000-square-foot 200 Hudson, Heartbeat's media-related neighbors will include Getty Images and 92YTribeca.
Heartbeat Digital was represented by Cushman & Wakefield executive director Alex Chudnoff and director Haley Klein, while Pizer and assistant VP Tom Lynch represented Trinity. Terms of the deal were not disclosed.
Further Downtown, the Water Quality Insurance Syndicate has leased an entire floor of 12,400 square feet at Piedmont Realty Trust's 60 Broad St., FirstService Williams announced earlier this week. The deal is for 10.5 years.
An association of underwriters that provides marine pollution liability insurance to vessel owners and operators, the WQIS is relocating from 80 Broad St. Lease terms were not disclosed; asking rents for neighboring properties are in the mid-$30s per square foot.
The 60 Broad space offers "tremendous light and views," and gives the WQIS an opportunity to reorganize "the workflow adjacencies of its business units," says Robert Goodman, senior managing director, FirstService Williams in a release. Goodman, who represented the tenant, says that with the move to the new space, the operations will be more transparent, with all workers visible from all points on the floor.
Anthony Stapleton, partner of Cogswell Realty Group, represented Piedmont Realty in negotiations. Built in 1961, the 39-floor, one-million-square-foot 60 Broad is leased largely to New York City and State agencies. Earlier this month, GlobeSt.com reported that the city and state had renewed a total of 793,730 square feet there.
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Paul Bubny
Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.
