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Investing in a Sustainable Future

NEW YORK CITY-The Urban Green Council is electing Jeff Brodsky from Related Management as chairman of the board of directors, as he looks at how to invest in sustainability.

By Ryan Clark | Updated on January 28, 2010

NEW YORK CITY-The Urban Green Council (UGC) is electing Jeff Brodsky, president of Related Management, as its new chairman of the board of directors. Brodsky will replace Susan Kaplan, VP of Sustainability of the Battery Park City Authority, who held the chairmanship in ’09. Brodsky’s Related Management has been investing in green locally and nationally for some time now and brings his experience to the 19-person board, which oversees the UGC. Brodsky previously served as the treasurer of the group.

Brodsky notes in a release that, the UGC is “an organization that has emerged as an important advocate and resource for sustainable design and operations in the urban built environment and a respected advisor on long-term planning. Related shares Urban Green Council’s aspirations to create an environmentally sustainable built environment and is pleased to be contributing through our commitment to develop to LEED Silver or higher standards and through our ongoing efforts to upgrade the environmental performance of our vast existing building portfolio.”

Brodsky spoke recently at the NYU Schack Center for their Sustainability Speaker Series, where he noted that there are a few challenges that still face the greening of buildings, locally as well as nationally. One of the main roadblocks is measuring return. Brodsky explained that it is a rarity for companies and buildings to measure their ROI stemming from sustainable features, which prevents knowing the benefit of those additions.

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