Search Engine Optimization (SEO)is the process of helping your content display in Google and Yahoo searches so that the public can find you on the web. There are numerous articles, training and information on the best practices of SEO. The iProduction platform is conducive to help maximize your SEO results if the process is followed. Both Google and Yahoo offer help in learning some of how their systems operate.
Here are the links to them:
http://www.google.com/webmasters/start/
https://siteexplorer.search.yahoo.com/
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