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Midtown Loews Could Be Market's Last

ATLANTA-The ultra-luxury hotel's spring opening trails a citywide building boom in recent years.

By Atlanta Journal-Constitution | Updated on February 05, 2010

ATLANTA-When the Loews Atlanta hotel opens in Midtown this spring, it will mark both a grand debut and a last hurrah. The past decade saw a boomlet in high-end, ultra-luxury hotels in the city, as chains like Rosewood, W and InterContinental arrived atop the real estate bubble.

Now that market has hit a wall, with local hotel occupancy hitting a historic low of 53% last year, declining room rates and high-end hotels struggling to fill rooms. Experts say Loews will be the last of the new luxury properties to hit the market for some time to come.

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