American Eagle's Martin + Osa Done?

By Ian Ritter | Updated on February 08, 2010

It looks like American Eagle’s experiment to attract an older consumer didn’t work out too well. The retailer is supposedly closing down its 28 store Martin + Osa chain that it launced in 2006.The news follows a strong January sales period for the company. Same-store sales rose 10% during the month and quarterly revenues were to come in at a 5% hike, way about a 10% in 2008′s fourth quarter. The closings follow competitor Abercrombie & Fitch’s closing of its RUEHL concept, which was also geared toward an older shopper.Are apparel retailers too ambitious with some of these new concepts, or does it pay off in the long run for them to experiment, even if it does fail?ALSO: Rent-A-Center Earnings: Higher Income Consumers Now Rent to Own

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