According to company executives, the new Princeton office is part of the firm's overall expansion plans in the Tri-State region. In addition, FirstService Williams has hired Kevin Coleman as a sales associate, who will operate out of the locally based office, focusing on tenant and landlord representation in the region. "The Princeton office is another example of how our firm is growing overall, while many of our competitors in the commercial real estate services sector stagnate or contract," says Mark Jaccom, CEO of FirstService Williams.

"Princeton is an active, profitable market with tremendous opportunities for tenant representation, agency assignments and investment sales," adds Jeff Schotz, executive managing officer, who leads both the Parsippany and Princeton offices. "It was only logical to establish a more formal presence there."

FirstService Williams' New Jersey leasing team recently arranged two long-term Princeton deals on behalf of landlord, RXR Realty, at One University Square. Otsuka America Pharmaceutical Inc. signed a 67,531-square-foot lease for the entire top floor as its US headquarters, while Axis Insurance Company signed a 26,600-square-foot office lease on the second floor.