Sen. Whelan's bill would create two new alternative methods for casino licensure by the State's Casino Control Commission. Along with the traditional, 500-room capacity, 60,000-square-foot-minimum casinos, developers would now have the option of building a small-scale casino facility that is less than 20,000 square feet with at least 200 rooms. Developers could also opt for a staged casino of 30,000 square feet or less and a minimum of 200 rooms, assuming they expanded to the 500-room requirement within five years.

"Through this bill, not only will we be able to encourage smaller developers to invest in Atlantic City, but we would also be able to encourage developers who are interested in a larger-scale development, but want to take it slow," Whelan said in a release. "In this economic climate, finding developers willing and able to meet the 500-room threshold for a new casino is a very tall order. When you give developers the opportunity to invest in a smaller casino, and eventually expand when the economy rebounds, you're more likely to get greater interest in the city." Whelan also noted that this bill would allow developers to redevelop abandoned properties along the Atlantic City Boardwalk that were once intended for much larger casino resorts.

A secondary measure introduced by Whelan would allow the Casino Control Commission to determine whether or not to continue the 24/7 monitoring of casinos in Atlantic City. The Senator said that the protections put in place during the early days of gaming in New Jersey may no longer be necessary, and by scaling back the Commission's monitoring, the state may be able to save funds and encourage developers who would otherwise be uninterested in dealing with an over-regulated gaming market.

"We are intrigued by the newly-proposed legislation, which makes entering the marketplace more manageable, and we are encouraged by Senator Whelan's efforts to spur new development in Atlantic City," said Jim Allen, chairman Hard Rock International, in a statement. "Despite current headwinds, Atlantic City remains the country's second-largest gaming market and would be an exciting location for a Hard Rock Hotel and Casino."

The project would be located on a beachfront parcel at the intersection of Albany Avenue and the Boardwalk. Its first phase would feature a gaming floor, luxury hotel, world-class dining and entertainment venues and a beachfront pool and Rock Spa. Preliminary estimates of the cost of the project's first phase are in the $300 million range, not including the cost of the project site.

Hard Rock recently opened three facilities--Hard Rock Hotel and Casino Macau, as part of the City of Dreams project; Hard Rock Hotel Singapore; and Hard Rock Hotel Penang. Additionally, the brand will open a Hard Rock Hotel and Casino in Punta Cana this spring; other projects have been announced in Panama (scheduled to open in 2011), Dubai and Abu Dhabi (2012) and Hungary (2013).

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