NEW YORK CITY-A business improvement district the Hudson Square Connection may be, but don’t call it one, at least not in front of local businesses. “The community down here doesn’t necessarily warm to bureaucratic titles like business improvement district, because this is the creative center of Manhattan,” says Ellen Baer, president of the Connection. “This is where so many businesses large and small are gravitating, largely because the floorplates of the old printing district, and the sunny open spaces, really lend themselves to creative collaboration.”

Coming up on the nine-month anniversary of its establishment this past July, the Connection is going live with a new and improved website on April. It’s all part of a campaign intended, as Baer puts it, “to put Hudson Square on the map, literally.” Officially, that area is bounded by West Houston Street on the north, Canal Street on the south, Avenue of the Americas on the east and Greenwich Street on the west. Outside of real estate circles, however, its boundaries are less familiar.

The area is hardly an unknown quantity, especially to the city’s creative sector, 30,000 of whom work in the district. “We have new media companies and creative companies of all kinds moving into this district all the time,” Baer says. The migration has been in force since the 1980s, when landlords including Trinity Real Estate and Jack Resnick & Sons began converting massive, disused printing facilities into high-quality office space.

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