NEWARK-Brick City Development Corp. recently brought on former General Growth Properties vice president of urban development Lyneir Richardson to serve as CEO of the organization that the Booker Administration founded in 2007.

Richardson is responsible for business attraction and real estate development, specifically retail. “Lyneir’s track record in development and project financing in urban markets are just what we need now,” Mayor Cory Booker said in a statement. “We have a solid pipeline of development projects and Lyneir’s primary focus is to actualize that development.” For his part, Lyneir adds that his primary focus is to “tell the story of Newark in a tight way and get the retailers to understand the opportunities.

Richardson has nearly 20 years of experience as an attorney, entrepreneur and corporate executive. While at General Growth, he led the national initiative to bring quality shopping centers to ethnic neighborhoods in large US cities, was responsible for the development of the first Target store in the City of Baltimore and won a development RFP for an 800,000-square-foot center in Harlem. Over the course of his career, Richardson has completed over $400 million worth of real estate transactions.

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