Simon Property Group is increasing its bid for General Growth Properties. The largest mall and outlet center owner in the country is committing $1.5 billion toward GGP's exit from bankruptcy.This is getting interesting. Simon has more investors on board, but potential GGP acquirer Fairholme Capital Management is against such a plan. GGP certainly has a lot of attractive properties. But is this battle worth it for a company like Simon?ALSO: Vitamin Shoppe Gets Energy Boost from High Health Care Costs

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