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SAN FRANCISCO-Pebblebrook Hotel Trust of Bethesda, MD has acquired the 416-room Sir Francis Drake Hotel in Union Square from a partnership led by the San Francisco-based Chartres Lodging Group LLC for $90 million, funding the buy with IPO proceeds. Pebblebrook says that it anticipates investing approximately $7 million over the next 12 to 24 months on guest room and meeting space refurbishments and is "evaluating the implementation of several value-creation opportunities at the property." The REIT says that the hotel will continue to be managed by Kimpton Hotels & Restaurants, which has managed it since 2002.

Pebblebrook chairman, president and CEO Jon Bortz calls the property "one of San Francisco’s most recognizable hotels,” saying that San Francisco is one of Pebblebrook's top markets. Robert Kline, president and co-founder of the Chartres Lodging Group, said that the seller "considered numerous offers, but chose to transact the property with Pebblebrook because they recognized the property’s significant potential given its strong location.”

The Sir Francis Drake is located at the center of Union Square, adjacent to the Theater District and to Saks Fifth Avenue’s San Francisco flagship store. It is half a block from retailers including Prada, Gucci, Tiffany’s and other boutiques and department stores.

Originally constructed in 1928, the 23-story hotel includes 18,000 square feet of meeting space, a 24-hour fitness center, a 24-hour business center, off-site valet parking, Bar Drake in the hotel’s historic lobby and a Starbucks store. Pebblebrook says that the hotel has been well maintained, with approximately $23 million in capital investment since 2005, including the addition of the lobby bar, full modernization of the hotel’s HVAC system, full renovation of guestroom bathrooms and other guestroom upgrades.

During 2009, the hotel achieved occupancy of approximately 76%, with an average daily rate of approximately $139. During the next 12 months, the company forecasts that the hotel will generate earnings before interest, taxes, depreciation and amortization (“EBITDA”) of approximately $3.8 million to $4.3 million and net operating income after capital reserves of approximately $2.5 million to $3 million, both of which are well below the levels at which the hotel operated during 2007 and 2008.

Pebblebrook says that both it and Kimpton believe the hotel "has tremendous upside and will be working closely to realize its potential." The Downtown San Francisco hotel market has already begun to recover, exhibiting strong growth in 2010 as business travelers have gotten back on the road, according to Pebblebrook. The REIT cites Smith Travel Research data showing that room demand in the San Francisco–Market Street tract has increased 8.6% on a year-to-date basis through April as compared to the same period last year. Occupancy in the market on a trailing 12 months basis has climbed to 74.6%.

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