The New York Timeson Sunday led its front page with an article about stepped up Wall Street hiring as a sign of anticipated economic recovery. TARP bailouts helped limit bank job losses, but Street firms still have a long ways to go before they ramp up personnel counts to frothy 2007 levels at the peak of transaction mania. This all brings up a question not addressed by any of the recent financial reform legislation—do we want to return to the pre crash markets of quick fire real estate deals and trades where investors look for short-term opportunistic gains in appreciation over long-term investment results from husbanding property cash flows?

Of course, Wall Street firms and many real estate middlemen (brokers, lawyers, advisors) make their livings off transaction volumes. The more trades the more fees and cuts of the action. Where owners just buy and hold, many middlemen are largely cut out. Fewer deals mean fewer jobs and lower incomes so the markets orient toward generating big transaction volumes.

I was discussing the transaction reality with a Texas developer last week. He reasons that the economy would be better served if investors of all stripes—in companies, real estate, stocks and bonds-- were oriented to longer-term holding periods. Instead of concentrating on trading and short-term gains developers and owners would build businesses and projects with greater staying power. If a merchant builder orients to constructing a project that he plans to flip out of as soon as it’s leased up, he’ll be more likely to cut corners and go more commodity than if he were to own it long-term and have to deal with the consequences of cheaper design. The private equity investor, who buys a company to restructure it and sell out in a few years, really isn’t interested in building employee loyalty or ensuring the entity has a growth plan that will extend much beyond his limited holding period. And for all the pr spin, R&D too easily takes a back seat to quarterly returns.

My Texas developer friend suggests the result of investment myopia is assets get “marginalized” in excess volatility, bubbles, and business strategies that work against building long-term value. He places the blame for our short-sightedness on the tax system, which gives investors no incentive to hold long-term. After only one year, the long-term capital gain tax rate kicks in—whether you hold for 13 months or 13 years you pay the same percentage tax. He suggests increasing and extending the short-term tax burden on a sliding scale—making early year selling more punative than the current ordinary income rate (35%) and reducing the capital gains tax to below the current 15% rate for extended holding periods of ten years or more.

The resulting change in business behavior could shift away from always trying to make the quick killing to shaping businesses that have staying power, invest in their employees, and take a greater stake in local communities.

It’s much easier to trade assets than create and build them into something more. But easy money doesn’t usually endure... witness recent history.

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Jonathan D. Miller

A marketing communication strategist who turned to real estate analysis, Jonathan D. Miller is a foremost interpreter of 21st citistate futures – cities and suburbs alike – seen through the lens of lifestyles and market realities. For more than 20 years (1992-2013), Miller authored Emerging Trends in Real Estate, the leading commercial real estate industry outlook report, published annually by PricewaterhouseCoopers and the Urban Land Institute (ULI). He has lectures frequently on trends in real estate, including the future of America's major 24-hour urban centers and sprawling suburbs. He also has been author of ULI’s annual forecasts on infrastructure and its What’s Next? series of forecasts. On a weekly basis, he writes the Trendczar blog for GlobeStreet.com, the real estate news website. Outside his published forecasting work, Miller is a prominent communications/institutional investor-marketing strategist and partner in Miller Ryan LLC, helping corporate clients develop and execute branding and communications programs. He led the re-branding of GMAC Commercial Mortgage to Capmark Financial Group Inc. and he was part of the management team that helped build Equitable Real Estate Investment Management, Inc. (subsequently Lend Lease Real Estate Investments, Inc.) into the leading real estate advisor to pension funds and other real institutional investors. He joined the Equitable Life Assurance Society of the U.S. in 1981, moving to Equitable Real Estate in 1984 as head of Corporate/Marketing Communications. In the 1980's he managed relations for several of the country's most prominent real estate developments including New York's Trump Tower and the Equitable Center. Earlier in his career, Miller was a reporter for Gannett Newspapers. He is a member of the Citistates Group and a board member of NYC Outward Bound Schools and the Center for Employment Opportunities.