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LoopNet Acquires LandsofAmerica

SAN FRANCISCO-LandsofAmerica’s entire management team, including its founders Allen Shannon and Jake Massengale, will remain with LoopNet to manage and grow the business.

By Natalie Dolce | Updated on September 20, 2010

SAN FRANCISCO-Locally based LoopNet Inc. has acquired LandsofAmerica, the operator of the largest and most heavily trafficked online marketplace specializing in land for sale at LandsofAmerica.com. Austin, TX-based LandsofAmerica’s entire management team, including its founders Allen Shannon and Jake Massengale, will remain with LoopNet to manage and grow the business.

LandsofAmerica.com generated almost 600,000 unique visitors to its websites in August 2010, according to Google Analytics, and will contribute a significant lift to LoopNet’s overall website traffic of approximately two million unique visitors, also measured by Google Analytics. In addition, LandsofAmerica.com substantially expands LoopNet’s overall share of active land for sale listings, according to a prepared statement. Combined, LoopNet-owned websites now feature more than 200,000 active land listings for sale across LoopNet.com, LandsofAmerica.com and LandAndFarm.com.

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